How it works

System Architecture

-Built on a Live Social Graph that Maps Campus Influence-

Underneath our API is a living infrastructure that scores, updates, filters and ranks the most influential students across the U.S. — with zero manual work, all product of deep machine learning algorithms

Weekly node Scoring Engine

Relevancy

Each profile is re-evaluated weekly based on follower growth, mentions, bio changes, and engagement spikes.

Identity Resolution Layer

Surgical-level precision match

We cross-check more than 1,500 data points of social context to connect a profile with the correct campus, org, and role — even when they don’t say it directly.

Seasonal Refresh Pipeline

Updated

Every semester, we rebuild each cluster to drop inactive users and add the newest wave of students and athletes.

Signal Boositng System

World Through AI

Our engine detects which users are organically gaining attention (not via paid followers or bots) and boosts their visibility in search.

Data Cleaning and Filtering AI

Build real clusters

Each user goes through AI filters that clean out fan pages, alumni, fake org accounts, and irrelevant profiles.

Campus Cluster Engine

AI cluster simulations

Every university is modeled as a dynamic graph of influence — students are scored relative to their own campus ecosystem.

Pricing

Scalable Pricing

Nationwide Impact

To ensure performance and meaningful targeting, we require a minimum of 5 active campuses.

Most Pick

Starter - For emerging platforms, startups and universities marketing / NIL departments

$7,500

/ Month

5 campuses x $1,500 / campus

10,000

Segmented Influencers

50+

Search fields

Access to 5 U.S. college campuses

Full influencer graph: sororities, frats, athletes

Unlimited queries & daily updates

Verified profiles & real engagement scores

Ready-to-integrate REST API

Advanced

Growth - For scaling influencer platforms / marketplaces and NIL athlete agency's

$37,500

/ Month

30 campuses × $1,250 / campus

100,000+

Segmented Influencers

50+

Advanced Search fields

Access to 30 U.S. college campuses

Full influecner graph: sororities, frats, athletes, orgs, colleges...

Unlimited queries & hourly updated ranking

Verifies profiles & real engagement scores

Ready-to-integrate REST API

Recommended

Enterprise - For national scale reach

$90,000

/ Month

100+ campuses x $900 / campus

1,000,000+

Segmented Influencers

50+

Advanced Search Filters

Access to 100+ U.S. college campuses

Full influencer graph: sororities, frats, athletes, orgs, colleges, gender, age...

Unlimited queries & hourly updated ranking

Verified profiles & real engagement scores

Ready-to-integrate REST API

Need a smaller pilot or special use case?
Request a custom quote – we work with select early-stage brands.

Integrations

Plug and Play

No matter who you are

Whether you’re running a marketplace, a university marketing team or a Gen Z-focused agency — Ten21 fits right into your stack.

Marketplaces (e.g. Grin, Trend, Upfluence)

RESTful API + Natural Language Queries Integrate Ten21 directly into your frontend or campaign CRM. Full docs + Slack support + unlimited custom queries.

Universities & NIL Departments

Google Sheets Plugin or Prebuilt Dashboard Access a pre-connected sheet or embed a minimal dashboard in your portal. Zero technical setup — just pick your campuses.

Agencies Focused on Gen Z

Plug & Play Template (Sheets + Zapier + Web UI) Start campaigns instantly using our ready-made template stack. Combine discovery, campaign tracking and results — without writing code.

Ready to Launch Your Next Gen Z Campaign — with Real Targeting?

Whether you’re scaling a marketplace, activating a university strategy, or running Gen Z campaigns — Ten21 gives you the power to do it with verified, real-time data. No noise. No scraping. Just the right student influencers.

Ready to Launch Your Next Gen Z Campaign — with Real Targeting?

Whether you’re scaling a marketplace, activating a university strategy, or running Gen Z campaigns — Ten21 gives you the power to do it with verified, real-time data. No noise. No scraping. Just the right student influencers.

Each Project, Our

Design is Great.

Whether you’re scaling a marketplace, activating a university strategy, or running Gen Z campaigns — Ten21 gives you the power to do it with verified, real-time data. No noise. No scraping. Just the right student influencers.